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graphic · Identity & packaging

Branding

My own visual identity, a playful logo set, stationary and a logo animation alongside sponsor packaging concepts for Lay's Naturel at the UEFA Women's Euro 2025.

LP Graphic Design stationery mockup
Logo animation
Loïs wordmark app icon
Loïs vinyl-record-with-cat logo
Loïs bubble-tea logo

a few ways to wear it.

Lay's Naturel UEFA chip-bag mockup
Soccer-ball packaging variation
Footballer-silhouette packaging variation
Wavy-stripes packaging variation

three routes for the pack.

Lay's × UEFA animation
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